Press Releases
For Immediate Release
QuickPlay Media to Present at Billboard Mobile
Entertainment Live!; CTIA WIRELESS I.T. & Entertainment
Mark Hyland, QuickPlay’s resident mobile video expert, to address key considerations in driving mobile TV and video adoption in two separate panel discussions
Toronto, ON — 3 Sep 2008
QuickPlay Media, the premier provider of mobile TV and video solutions, today announced that Mark Hyland, vice president of marketing, will address key considerations in driving mobile TV and video adoption at Billboard Mobile Entertainment Live! on September 9, and at CTIA WIRELESS I.T. & Entertainment on September 11.
In two separate panel sessions alongside other industry leaders, Hyland will review survey findings addressing North American consumer preferences and behavior regarding mobile TV and video. He will also provide actionable ideas, strategies and tactics for delivering revenue generating mobile TV and video solutions based on real-world experience with leading mobile service providers and media companies worldwide.
Tuesday, September 9
Billboard Mobile Entertainment Live! Fall 2008
Who: |
Mark Hyland, vice president of marketing, QuickPlay Media, alongside executives from Disney, MTV, NBC Universal, Ad Infuse and the Open Mobile Video Coalition. |
What: |
Video Track: Ask an Expert – This un-scripted, un-moderated “open-topic” panel features industry experts who will freely discuss key issues and provide insight to the audience’s questions and concerns around mobile TV and Video. |
When: |
September 9, 2008 at 3:30 p.m. PDT |
Where: |
Room 3002 |
Thursday, September 11
CTIA WIRELESS I.T. & Entertainment
Who: |
Mark Hyland, vice president of marketing, QuickPlay Media, alongside executives from PricewaterhouseCoopers, AOL, Vibes Media and Thumbplay. |
What: |
Accelerating Mobile Use: Upsetting the Mobile Paradigm – Consumers are just beginning to realize the many capabilities available via the mobile device beyond voice. Even as the medium continues to develop as an engaging and effective marketing solution, barriers constructed by customers, brands, marketers and service providers have slowed mobile marketing acceptance. Some of the more noteworthy issues include advertising recall and acceptance, the use of ad networks instead of buying direct from a mobile publisher, and the recognition that mobile is an interactive solution very different from impression based solutions such as print, television, and radio. Panelists will set the record straight on misunderstood portions of the mobile paradigm and provide the truth to springboard mobile growth.
|
When: |
September 11, 2008 at 4:00 p.m. PDT |
Where: |
Room 2008 |
QuickPlay’s OpenVideo platform powers mobile video services for 14 major mobile operators in North America and Europe, providing both live and on-demand content from more than 150 different media companies. The company’s proven solutions offer the fastest and most flexible way to manage, distribute and monetize video assets.
About QuickPlay Media
QuickPlay Media provides media management and distribution solutions for mobile television and video services. The QuickPlay OpenVideo™ platform offers maximum flexibility and streamlined application integration for mobile operators, media companies and technology partners. The platform powers mobile video services for 14 major mobile operators in North America and Europe, providing both live and on-demand content from more than 150 different media companies. OpenVideo works in many different mobile content ecosystems, seamlessly operating with major search, advertising, billing and user interface frameworks. For complete information, please visit www.quickplay.com.
For more information, please contact:
QuickPlay Media Inc.
Christi Dean
fama PR
(617) 758-4153
quickplay@famapr.com