Mark Hyland, VP of Marketing to discuss Multi-channel opportunities for video at Digital Hollywood Fall Mobile TV consumer preferences and behavior at Telco TV
Toronto, ON 27 Oct 08
TORONTO, ON October 27, 2008 QuickPlay Media, the premier provider of mobile TV and video solutions, today announced that Mark Hyland, vice president of marketing, will address multi-channel opportunities for video and key considerations in driving mobile TV and video uptake at Digital Hollywood Fall on October 29, and at TelcoTV 2008 on November 13.
In two separate panel sessions alongside other industry leaders, Hyland will discuss the value and revenue opportunity in offering mobile video on demand (VOD), and he will review consumer preferences and behavior regarding mobile TV and video content consumption based on recent survey findings and real-world experience with leading mobile service providers and media companies worldwide. Key topics covered will include the concept of content snacking, the importance of Web 2.0 functionality in driving demand for off-deck content, and preferred billing models.
Wednesday, October 29, Digital Hollywood Fall 2008
Who: |
Mark Hyland, vice president of marketing, QuickPlay Media, alongside executives from Jaman, Hewlett-Packard, Veveo, Diagonal View, blip.tv and Centris. |
What: |
Movies, TV & Video Programming to the Consumer All Video All the Time: Broadband, Mobile, IPTV and DVD Movies, TV and video programming delivered via broadband Internet is an industry on the verge of busting out. SVOD, VOD features delivered via the Internet, the PC and the set-top box are very much a part of our future. Central to this anticipated future is the expectation that the PVR, the Personal Video Recorder, will become a fixture in the next generation of all home PCs and in Set-tops. Add to that a wireless connection between the PC/PVR and the Set-top or TV, and its easy to see how the downside of IP delivery of rich media will become a thing of the past (or at least a secondary consideration) as consumers download content to the PVR and play it back in crisp, full screen DVD quality. Under this scenario, Internet SVOD will become a full competitor to SVOD via cable or satellite. Panelists will discuss how new VOD features are reshaping the landscape of the film industry. |
When: |
October 29, 2008 at 12:30 p.m. PDT |
Where: |
Digital Hollywood Fall, Loews Santa Monica Beach Hotel, Santa Monica, California |
Thursday, November 13 TelcoTV 2008
Who: |
Mark Hyland, vice president of marketing, QuickPlay Media, alongside executives from Centris, Openet and RipCode. |
What: |
Understanding Mobile TV Consumer Expectation and Behavior Understanding how and why subscribers consume Mobile TV will be critical for effective business planning and execution. Panelists will address what types of content are gaining traction and how consumers are interacting with it. |
When: |
November 13, 2008 at 1:00 p.m. PDT |
Where: |
TelcoTV 2008, Anaheim Convention Center, Orange County, California |
QuickPlay Media provides media management and distribution solutions for mobile television and video services. The QuickPlay OpenVideo™ platform offers maximum flexibility and streamlined application integration for mobile operators, media companies and technology partners. The platform powers mobile video services for 14 major mobile operators in North America and Europe, providing both live and on-demand content from more than 150 different media companies. OpenVideo works in many different mobile content ecosystems, seamlessly operating with major search, advertising, billing and user interface frameworks. For complete information, please visit www.quickplay.com.
For more information, please contact:
QuickPlay Media Inc.
Christi Dean
fama PR
(617) 758-4153
quickplay@famapr.com