As viewing has surged, the industry needs to ensure that ad dollars follow the current increase in eyeballs: the industry needs to match the flexibility and targeting of digital ads with the seamless delivery that brands came to expect on linear, as well as the assurance that viewers will watch.
The platform of the future requires the scale, the carrier-grade capabilities and the capacity to accommodate the highest levels of service. Video providers who have made new modifications to old platforms in an effort to future-proof their services should ensure that they maintain sufficient scale and reliability – especially as they turn to advanced monetization features.
Our mission was – and is – on target with needs that increased usage may reveal today. It’s to deliver at scale the true personalization, engagement and service reliability that your customers expect.