Our cloud-native platform expedites compliance
By Paul Pastor
When government regulations come calling, is your OTT architecture prepared to answer?
That’s the question every streaming provider with business in Europe should be asking after the implementation of the EU Artificial Intelligence Act (EU AI Act) at the start of this month.
The EU AI Act imposes new and important guardrails on our industry, particularly in the areas of transparency, data governance and monitoring. And they’re a reminder of why cloud-native, open architecture platforms provide significant advantages to the streaming industry.
We’ve been saying all along that architectures matter: they need to be fast and flexible enough to accommodate changes in technological capabilities, consumer preferences, and business opportunities. What we haven’t touched on is how government requirements can place new and unexpected obstacles on your road to success. The inability quickly to implement new features to ensure regulatory compliance can stop you dead in your tracks.
Is your OTT platform able to alert users when AI is being used to inform recommendations? Can it comply with the strict data governance practices to ensure accuracy, security and ethical use? Are you able to implement the advanced monitoring capabilities to maintain compliance and high performance?
In an “architecture matters” environment, systems can rapidly be adapted to meet any changes, including government mandates. Cloud-native, open platforms that are agile and built to accommodate hundreds of microservices can be tweaked in hours or minutes, often using pre-existing software.
We didn’t build our platform specifically with AI in mind, but we did build it for the adaptability our customers would need to meet any challenge or capitalize on any opportunity. While much of the industry was talking about the promise of AI a year ago, we already were using it to transform recommendations in an award-winning way – showing at IBC last year how integration of existing AI model gardens and Large Language Models (LLMs) could significantly improve the recommendation experience for viewers and at NAB earlier this year how curators could use AI to build storefronts and rails better targeted to individual viewers.
When you have the right platform, challenges become opportunities to develop new products and features that can differentiate and grow your business. In his bylined article at Streamificaftion.tv, Quickplay’s EMEA President, Wim Ponnet, credits the EU AI Act with creating a framework that can help to “spur creative solutions that can balance innovation with responsibility.” We look forward to helping our customers achieve those outcomes.
We encourage you to read Wim’s article to learn more about the impact of the EU AI Act on our industry, and to make an appointment to visit with us at IBC (Stand 5.H61) September 13-16 in Amsterdam. We’ll be happy to discuss how our cloud-native Quickplay platform can help you integrate the tools needed to make the most of AI – even when government regulations come calling.
