The TV business isn’t just evolving—it’s being reinvented in real time. Global streamers are resetting consumer expectations. Couple that with AI changing how content is discovered and monetized, and you have a viewership that is more fragmented, fickle, and valuable than ever.
What does that mean for broadcasters, telcos, and sports rights holders? It’s no longer about keeping up. It’s about staying ahead—with scalable, personalized, and data-driven monetization strategies that don’t just adapt to change, but thrive in it.
Let’s dive in to where the biggest wins can be found – and how Quickplay helps you capture them.
1. Broadcasters: Differentiate or Die
In a market flooded with freemium models and addictive algorithm-fueled platforms, broadcasters must break free from thinking that traditional advertising is the leading route to monetization. Facing mounting pressure to stand out in a landscape dominated by giants like Netflix, Amazon Prime, and YouTube, broadcasters need to diversify revenue streams beyond their current playbooks in order to at least survive, if not thrive.
The good news is – with the right strategy – opportunities ahead are plentiful. We all know that consumers expect hyper-personalization within their entertainment experiences. With the accessibility of AI and ML applications today, broadcasters can leverage:
- AI-driven personalization: Deliver tailored AVOD/SVOD models with dynamic audience segmentation
- New pricing strategies: Think pay-per-view, freemium upgrades, or genre-based tiers
- Snackable, shareable content: Short-form vertical videos should be part of every content plan
Our AI-backed modular platform provides you with the tools to:
- Enable advertisers to hyper-target viewers in real time during live events
- Tie content performance directly to revenue metrics
- Instantly generate and distribute viral-ready short-form content
- Provide analytics tools that link content-specific performance to ROI for advertisers
2. Telcos: Flip the Status Quo
Telcos are prioritizing owning the distribution layer because they’re uniquely positioned to act as content aggregators, which presents them with an opportunity to use their billing relationships and consumer insights to power monetization. However, the rise of smart TV platforms is a major challenge to their dominance in the living room.
To stay competitive, telcos need to embrace transformation—evolving toward greater flexibility, personalization, and smarter monetization. Rather than locking users into rigid channel bundles, it’s time to offer choice—through a dynamic marketplace of à la carte channels, themed packs, and even regional, local, and user-generated content supported through a revenue-sharing model.
At Quickplay, we have led 55 (and counting) transformations, and that experience gives us the unique perspective needed to implement this approach. Our purpose-built, end-to-end, cloud native platform includes a flexible marketplace model for bundling and reselling OTT services, as well as pre-built monetization APIs to foster partnerships and seamless integration with content providers.
3. Sports Rights Holders: Turn Fandom into Fortune
I have two words for sports rights holders: monetize fandoms. As competition for fan attention grows, it’s time to rethink your game plan, pun intended. Consider moving beyond traditional subscription models and embracing short-form content to create immersive, monetize-able fan experiences.
Features like live voting, alternate commentary streams, and augmented reality overlays can dramatically enhance the viewing experience. And by layering support for microtransactions such as in-event betting, you’re actively working to keep the viewer within your ecosystem while giving them the sense of community that keeps them engaged long-term. Event-based subscriptions are also very powerful. You can build dynamic pricing models based on audience loyalty as well as regional preferences to maximize revenues during peak sports seasons.
A recent study found that roughly 70% of Super Bowl viewers engage on a second platform while watching the game. Utilizing AI-driven tools to rapidly create, verticalize and publish short-form content within your own app can ‘stop the clock’ on that play. And stop viewers from wandering off of your platform.
Our modular architecture gives you the flexibility to design fan experiences that drive deeper engagement and faster monetization. With plug-and-play tools, you can:
- Build and monetize interactive overlays for in-event experiences
- Offer turnkey solutions for real-time sponsorship activation and hyper-targeted advertising
- Integrate short-form content for shoppable content, game highlights and recaps
- And a whole lot more
Looking Ahead: Rewrite the Rules
The old playbook doesn’t cut it anymore. Whether you’re a broadcaster, telco, or sports rights holder, it’s time to rewrite the rules of engagement—and monetization. The mandate is clear: adapt to these shifts or risk losing relevance in an increasingly competitive space.
Quickplay delivers the platform, the professionals, and the performance to make that happen. We combine advanced technology with deep industry knowledge to redefine how your business drives monetization.
Contact us at hello@quickplay.com to start the conversation.
