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Own the complete consumer story with shorts.

Short-form video dominates today’s digital consumption, with platforms like TikTok and YouTube capturing an increasing share across audiences.

Gen Zs are leading the way, spending over three hours daily on short-form platforms, compared to just one hour on traditional streaming and broadcast, combined.

Validating this paradigm shift to short-form consumption is new research from GenZ Insights, in collaboration with Quickplay and Toluna*, conducted to further understand the habits and opportunities for media companies with Gen Z audiences. The research findings being released today reveals that 81% of Gen Z video viewers watch videos in vertical or portrait format weekly and 79% said adding a shorts feature to a streaming service would increase their weekly streamer app usage.

Quickplay Shorts is built to accelerate streamers' roadmap to short-form content experiences.

Its Shorts Creator & Syndicator tool enables OTT providers, through the use of generative AI, to identify, create and distribute bite-sized, vertical format content derived from traditional format live streams and VOD content. This delivers new capacity and velocity for short-form content creation. The Shorts Front-End Plug-In delivers a social-like, vertical format, personalized infinite scroll consumer experience that can easily integrate into existing streamer apps.

In addition to delivering a new format to engage consumers, shorts is a strategic streamer investment that:

  • Broadens reach by engaging with new audiences, especially Gen Zs
  • Promotes higher value long-form content and subscriptions
  • Delivers more monetization opportunities with ad-inventory and shopify-like experiences
  • Builds a daily habit with consumers to become their daily destination

Meet Your Audience Wherever They Are

Content For Every Moment

Expand your offering to include fully integrated micro-moments and long-form content that suits any viewer at any time.

Move At The Speed Of Social

Leverage AI to deliver social-style agility, for a consistent product and content strategy, across both owned and syndicated platforms.

Create Your Community

Find your fans, and build tailored feeds for hyper-engaged audiences that love what you do and invest in it.

Creation & Syndication

Quickplay Shorts accelerates streamers' path to short-form content with its Shorts Creator & Syndicator tool. Using generative AI, OTT providers can identify, create, and distribute vertical, bite-sized content from live streams and VOD, boosting capacity and speed.

Features of Quickplay Shorts Creator & Syndicator Tool include:

  • Plug-in extensions to existing AV pipelines and workflows
  • Custom models for specific content types (i.e. Sports and Entertainment)
  • Audio and video transcoding
  • Smart aspect ratio conversion to vertical format
  • Syndication to owned and third party and social platforms
  • Automated workflows triggers

Plug-in User Experience

Quickplay Shorts frontend plug-In is designed to deliver a dynamic, social media-like experience to users, enabling seamless scrolling through short-form video content. This plug-in integrates effortlessly into existing streamer apps, enhancing user engagement without requiring significant changes to the platform’s core architecture.

Features of Quickplay Shorts Plug-in User Experience:

  • Vertical infinite scroll
  • Personalized feeds leveraging AI and deep learning models
  • Interactive consumer / fan engagement tools (likes, comments, reposts, etc)
  • “Story” formats
  • AI powered moderation tools
  • Ad-optimization, shopping, and gamification integrations
  • Optional UGC / Creator tool enablement (graphics, overlays, etc.)
  • Integration with current platform analytics

Create A Daily Streamer Destination

The right short-form interface increases audience dwell time and builds a deeper connection. Maximize subscriber loyalty and reduce churn, through shared experiences.

Create

Maximize your media workflows using Quickplay’s AI tools. Develop short-form vertical video and engaging marketing assets from existing content.

Drive

Expand your reach by syndicating to third-party platforms. Share new narratives for every viewer profile and drive traffic to your long-form content.

Engage

Cultivate an engaged audience of loyal fans on your own platform. Build genre-themed communities, with the option to expand to user-generated stories if needed.

Monetize

Develop a connection that can be monetized. Leverage branded promotion, native ads, gamification, exclusive content and shoppable integrations.

Build A Shorts Habit Flywheel

01/Front Porch

"Front porch" the short form in app experience with free, ad-supported access

02/Promote

Strategically promote (shorts destination cannot be just promotion!) long form content offerings and subscriptions within app; syndicate / share to third party platforms to extend reach and deliver against marketing priorities

03/Monetize

Develop a connection that can be monetized with native ads, branded promotion, gamification and shoppable integrations

04/Reinvest

Expand the offering with more original, talent and influencer content to continue to build the value proposition for a consumer and publisher

Superior Front End UX

Quickplay is partnering with GluedIn in transforming the front-end experience and elevating how users engage with short-form content. By combining Quickplay's cutting-edge shorts technology and personalization engine with GluedIn's expertise in delivering dynamic, interactive solutions, the companies are setting a new standard for streamer video experiences in today's fast-evolving media landscape

  • Optimized short video feeds
  • Natural content discovery
  • Seamless and easy navigation
  • Configurable theme adaptations
  • Optimized recommendation engine
  • Integrates with platform analytics
  • Optional user-generated content
  • User interactions, comments, engagement and customization
  • Enhanced monetization functionality