Knowing what the other guy is thinking often puts the most successful over the top in sports. Talent and teamwork matter, of course, but it’s the ability to get into…
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To win audience loyalty, personalization is a key differentiator. However, personalization should never mean feeding your viewers the same content all the time. Content discovery can expand, the horizon of...
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Whether you’re buying a car for a growing family – like mine – or creating an OTT business from scratch, total cost of ownership should be part of your decision-making…
Imagine cozying into the sofa, ready to watch some of the recent Golden Globes winners you still haven’t had time for. That sense of anticipation for something great is a...
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SVOD platforms give viewers the liberty to watch extensive collections of videos at any time and from anywhere and on almost any device. In this blog, Quickplay will explore how...
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The catch-all term for new generations of entertainment is video-on-demand (VoD). However, SVoD, AVoD, or TVoD are not considered subsets or types of VoD (Video-on-Demand) but instead categories themselves. This...
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What were the odds only a few years ago that sports betting on TV would have become a sure thing so quickly? In the three years since the U.S. Supreme…
When you’re looking more than a decade ahead in a shifting market, it’s wise to keep all of your options open. That’s what the NFL and its partners did last…
Many of the questions our client service and marketing teams discuss with customers every day center around personalizing the viewer experience with targeted and relevant content that engages and retains...
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