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Activate

Generate, format, and distribute content built for every platform.

Enrich generates intelligence on every asset in your catalog. Activate puts that intelligence to work. It identifies the highest-value moments, formats them for every platform, and publishes with one-click editorial approval. What took editors 30 to 60 minutes per clip now takes minutes. Your competitors are already publishing short-form at scale. The operators moving fastest are doing it with a system, not a team.

What it handles
(01)
Long-form content from any source
(02)
First-party audience behavior signals
(03)
Real-time trending topics from TikTok, X, Reddit, and the broader web
(04)
Multi-platform publishing to owned apps and social channels
(05)
Real-time social and web signals for trend matching
(06)
Format and spec requirements across every major platform

AI Inside

Moment identification models find the highest-value clips using engagement signals, trending topics, and audience behavior.

Generative AI handles auto-editing, smart verticalization, subtitle generation, graphics insertion, and format adaptation.

Every output is scored for engagement quality before it publishes. The system learns from every clip posted and gets better with each one.

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Inputs

  • Infinite metadata from Enrich
  • Engagement Quality Scores from Enrich
  • Vector embeddings from Enrich
  • First-party audience behavior data
  • Real-time social and web signals

Activate

Content Production Engine‍

Transforms intelligence into publishable media.

  • Moment identification
  • Engagement-based scoring
  • Automated clipping and editing
  • Verticalization and format adaptation
  • Graphics and caption generation
  • Entitlement management
  • Publishing automation

Output

  • Shorts
  • Highlights
  • Compilations
  • Vertical clips
  • Platform-ready media assets

Capabilities and Features

Auto Moment
Identification
Trending Topic
Integration
Smart
Verticalization
Action
Tracking
Auto-Editing and
Clipping
Highlight
Detection
Subtitle
Generation
Caption
Generation
Branded Graphics
Insertion
Text Overlay
Insertion
One-Click
Publishing
Syndication
Management
Performance Learning Loop
Audio
Replacement
Moderation
Workflow
Editorial
Review
Entitlement
Management
Social and Audience
Signal Prioritization
Semantic
Search

How it connects

Activate sits between Enrich and the audience-facing capabilities. The metadata and engagement scores from Enrich determine which moments get surfaced and why.

Published content feeds performance signals back into the system, improving future moment selection. From Activate, content flows into Engage for personalized distribution and Maximize for monetization optimization.

What you get

More content in market, faster. More reach and engagement from content you already own. A steady pipeline of short-form assets without adding headcount.
30B+
Streaming minutes delivered in 2025
70%
Reduction in clip publishing time and effort
25%
Increase in watch time
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Your catalog is worth more than it's earning.

The operators winning right now aren't waiting for a perfect migration. They're orchestrating AI into what they have and moving fast. Talk to us about where to start.

Schedule a Demo
Schedule a Demo
Talk to Our Team
Talk to Our Team