Schedule channels. Control distributed stations from a single console. Enforce standards across the network and correct station-level errors centrally. Protect ad revenue with AI-driven ad decisioning. Turn every newscast into distributable content automatically. Monitor every stream with full cost transparency down to the business unit level. Orchestrated inside the Content to Value Operating System.
Live has no margin for error.
Live operations and playout is established market territory. What has not existed until now is AI applied to the full live workflow. Real-time metadata pulled for ad decisioning. Intelligence applied to news workflows. Full-chain orchestration in a single console. Real-time metadata pulled for ad decisioning. AI brought to news workflows. Full-chain orchestration in a single console. Operators who have seen the market have not seen this combination.
A scheduling gap creates dead air. A missed SCTE cue costs an ad break. A signal failure that takes two minutes to contain is two minutes of audience loss. A live event that does not become a VOD asset quickly is a distribution opportunity missed. Most operators are managing all of this across tools that do not share signals. When something goes wrong in live, they find out late.
Six domains. One operator console.
01.
Schedule and
EPG Management
EPG Management
Build and manage the full channel timeline from a single workspace. Live events, VOD assets, slates, and replays on one timeline. Automatic gap and conflict detection before anything reaches air. Looping and copy-paste scheduling for 24/7 FAST operations without manual re-entry. Programme metadata managed without a separate CMS workflow.
02.
Live Signal
Control
Control
Direct operator control over what is on air right now. Switch input sources in real time without service interruption. Insert slates instantly for unplanned breaks or compliance requirements. Start and stop channels from the console. Stream acquisition management for SRT, RTMP, and HLS feeds. No engineering ticket required. Enforce standardization across distributed stations and override local decisions from a single central console, without requiring on-site staff in every market.
03.
Ad Break and SCTE-35 Management
Automate ad break timing through SCTE-35 cues across every connected station. When cues are missing or a station operator fails to trigger the break exit, detect and correct from the central console. Pull real-time metadata for ad decisioning to improve targeting at the moment of broadcast. Connects to GAM and FreeWheel for targeted video ad delivery. Player-side rules prevent scrubbing past active ads and eliminate repeat mid-roll exposure. Surface countdown times on ads & slates in the player UI. Every break that should deliver, delivers.
04.
Disruption
and Fallback
and Fallback
When the live input drops below configured health thresholds, the platform automatically routes to a pre-configured live channel or looped VOD fallback without operator intervention. Operators can also trigger fallback proactively at any time. The fallback asset is always local to the Quickplay platform. Rights-based geofencing restricts localized programming by zip and DMA and routes out-of-market viewers to alternate feeds automatically.
05.
Live-to-VOD
and Clip Factory
and Clip Factory
Turn every newscast into a library of distributable content automatically. After a live event airs, AI analyzes the full recording and packages it into branded short clips with metadata, ready for verticalization and syndication. Producers and reporters no longer spend hours clipping and reformatting content for YouTube, social, and syndication platforms manually. The pipeline runs automatically. Revenue from redistribution scales without adding headcount.
06.
Monitoring and Observability
Unlike platforms that bundle infrastructure, licensing, and CDN costs into a single opaque bill, Live Operations provides full cost transparency with per-station attribution. Finance and ops teams can review P&L by market and know exactly what each station is spending and generating.
How It Orchestrates
Live Operations runs on Quickplay's content delivery engine, which handles ingest, encoding, scheduling execution, and channel switching. Ad decisioning connects through the monetization engine, with AI pulling real-time metadata to improve targeting at the moment of broadcast. Player experience enforcement runs through the audience engine, ensuring every viewer sees the ad experience as intended. The Quickplay orchestration layer ties all three together so SCTE signals, EPG data, ad server responses, and monitoring alerts operate as a single connected workflow in real time.
Open APIs connect into your existing ad servers, CDN, EPG, and CMS. Live Operations adds AI and operational control across the stack you already have.
FAST channel generation and broader syndication connect to the Live Operations monetization path, expanding distribution reach beyond owned and operated channels through syndication partners and FAST platform endpoints.
Built for
Broadcasters and streaming operators
running live-linear and FAST channels who want to drive more advertising revenue and build a short-form content pipeline from their existing live programming
News operators
managing distributed stations who need centralized command and control
Markets
running barebones or without 24/7 on-site staff
Sports rights holders
with regional blackout requirements and clip distribution needs
Multi-channel operators
managing 10 or more simultaneous channels
FAST operators
building 24/7 programming with looping, replay scheduling, and automated VOD conversion