By Balbinder O’Neil
It’s a big leap from ideas to reality.
Since Quickplay revolutionized OTT with the industry’s first cloud-native, cloud-agnostic platform just over two years ago, we’ve been executing on visions of how collapsed operational silos, streamlined workflows, and structured common data models can drive business success for our customers.
Our team has years of experience on the customer side of the fence, so we know how valuable it can be to sweep away the obstacles of traditional infrastructures. At the same time, our experience building dozens of world-class streaming services has taught us that not everybody can put their money where their mouth is when it comes to innovation.
At IBC this month, there was a lot of talk about hybrid business models that can help providers efficiently leverage the subscription and advertising potential of their deep content libraries. These are not for the faint of heart: On the “Crystal Ball” panel at IBC, our CBO, Paul Pastor, pointed out that they require a robust, scalable architecture to enable new opportunities; the flexibility to support seamless, end-to-end integration with best-of-breed partners; and the depth of knowledge to understand the intricacies of OTT advertising environments. And to win, common data models that can provide product owners the ability to maximize the lifetime value of consumers across their portfolio of products.
We’ve created a world of both ad-supported and non-ad supported services, including FAST channels, that can personalize content, business models and advertising to align with viewers’ individual preferences. Working with customers and partners, we’re showing right now what is possible when expertise, engineering, and vision converge to produce architectures that can:
- Leverage large volumes of pre-existing and pre-encoded VOD catalogs.
- Deliver broadcast quality, low latency live and sports experiences.
- Access best-of-breed ad servers and request targeted and relevant ads by location, device type, viewing context, etc.
- Dynamically stitch together content and ad-assets to create personalized live-linear streams.
- Analyze available information to deliver personalized content experiences, reduce churn and manage QoE
- Support different monetization models, including FAST, AVOD, TVOD, and SVOD, using the same back end.
And, at scale.
As the leaders in hybrid monetization – among other things – it’s been gratifying to see others dipping their toes in our waters. We’ve seen how our innovation of cloud-native architectures enabled streaming to break free of the limitations of infrastructure silos, so we recognize the value of new ideas. As you might guess, we’ve got a few of our own.
Because we haven’t stood still, we’re Google’s Industry Solution Media & Entertainment Industry Partner of the Year, a Microsoft Media & Entertainment Partner of the Year finalist, and an IBC Best of Show award winner. Whether your business model is SVOD, AVOD, FAST or a hybrid of all three, we have the expertise and the Tier 1 experience to make your model successful.
That’s not just an idea. That’s reality.
