New research from Caretta Research, sponsored by Quickplay, put a number on something we've all felt for years.

Broadcast journalists and production teams spend up to 75% of their day on technical busywork. Not reporting. Not producing. Not connecting with their community. Busywork.

Finding a clip. Chasing a file. Moving content between systems that were never built to talk to each other.

That leaves 25% for the job they were actually hired to do.

The Catalog Is the Advantage. The Systems Are the Problem.

Broadcasters hold something creators can't replicate: deep local trust, decades of archives, brands communities actually believe. That's a real advantage. Almost unfair, if used right.

Most broadcasters don’t know how to use it correctly. Not because the content isn't there. Because it's scattered across a dozen media asset management systems, a dozen file types, a dozen dead ends. And simply, they’ve never had to before. The New Majority demands they chart a new course. 

The report says it plainly: staff "just have to know where it is." That's not a workflow. That's institutional memory standing in for infrastructure. And institutional memory retires, quits, and forgets.

So the catalog that should be a growth engine sits there instead. A cost center. Dead weight on the balance sheet.

Why This Is Urgent Now

Streamers don't have this problem. Creators don't have this problem. They publish fast, in every format, on every platform, because their systems are built in this reality.

Broadcasters are still running workflows built for a different audience. The one that shows up on schedule, watches long sessions, and stays loyal to the channel. That audience still matters. 

But it's not the majority anymore. The new majority doesn't tune in. It flows across social, across YouTube, across FAST, sampling before it commits, rewarding whoever shows up fastest and most often. Algorithms decide what gets seen. Not schedules.

You can't win that audience with a workflow that spends 75% of its time on file retrieval.

One Story. Every Platform. No Excuses.

This is exactly why we built the Content to Value Operating System.

Not another tool bolted onto the pile. One orchestration layer. One pane of glass. Ingest once, apply intelligence, generate every format the story needs (long-form, short-form, vertical, highlights, etc.) and route each one to where it will earn the most.

The era of broadcast first with all else following is over. Sometimes vertical leads. Sometimes a clip outperforms the full segment. The system decides based on signal, not habit.

The infrastructure to do this used to be expensive. Required heavy customization. Only worked for the biggest players. Not anymore. Even the smallest broadcaster can run this today.

The Choice Is Simple

Keep the catalog as a cost center, or turn it into a revenue engine. Keep staff buried in retrieval, or free them to report, produce, and connect. Keep running one value chain per platform, or run one system across all of them.

The technology is ready. The economics already reward the operators making the shift. The only variable left is how fast the rest of the industry moves.

We didn't wait for permission to build this. Neither should you.

Read the full report, "The Broadcaster Revolution Will Not Be Televised," from Caretta Research and Quickplay.