AMSTERDAM (IBC - Stand 5.G86) - September 10, 2026 – Quickplay, the Content to Value Operating System for media and entertainment, today announced the launch of its Engagement Quality Score (EQS) intelligent layer, which assigns a real-time, quantifiable value score to every asset and moment, helping media companies better monetize their catalogs. EQS connects content directly to value, giving operators a clear, quantifiable read on how valuable each asset is to their audience.

One of the streaming industry's most expensive bottlenecks is the under-distribution of high-quality catalog assets. Quickplay’s own analysis reveals that roughly 42% of high-quality catalog content are “hidden gems” that are currently unseen and under-utilized. Meanwhile, platform promotional power is often wasted on the roughly 15% of content that underperforms, inadvertently driving user churn.

Quickplay’s EQS enables streaming platforms and media companies to unlock greater engagement and additional revenue from their existing catalogs by helping content owners better understand the specific value of content within their catalog, and what is driving or not driving engagement. It drives hyper-personalized curation by using content scores to directly inform smart personalization and row and rail placements.

EQS moves beyond standalone analytics to look at:

·   Acquisition - determines how strongly the content drives user activation and adoption;

·   Engagement - assesses how deeply the content engages the audience; and

·   Retention - calculates how strongly the content drives audiences to remain loyal.

Together, these signals combine into a single score that tells operators which assets deserve more promotion. EQS also factors in additional behavioral inputs, including driving sign-ups and reactivations, watch depth, binge behavior, and subscriber lifetime value.

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“EQS is the next evolution of personalization," said Paul Pastor, Co-Founder and Chief Business Officer at Quickplay. "It's not just about recommending adjacent content anymore. It's about identifying what actually drives engagement, retention, and churn reduction. That's smart personalization. It gives operators a real answer on where to place content and why, using signals that were sitting in their catalog the whole time.

Quickplay will showcase EQS at IBC 2026 in Hall 5.G86. Schedule your meeting here.

About Quickplay:

Quickplay is the Content to Value Operating System for media and entertainment, connecting every stage of the content lifecycle, from creation to monetization.  By applying intelligence where it drives measurable impact, Quickplay enables broadcasters, sports operators, streamers, and creators to turn their catalogs into revenue. Quickplay powers 2.5 billion streaming minutes per month, with 5 billion ad impressions served and 99.999% streaming uptime.

Quickplay was founded by four innovators with deep media and entertainment technology experience from AT&T, McKinsey and Company, The Walt Disney Company, and Warner Bros. Discovery. Headquartered in Toronto, the company has offices in Los Angeles, San Diego, Chennai, and throughout Europe. For more information, visit quickplay.com.

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Media Contact:

Breakaway Communications for Quickplay

quickplaypr@breakawaycom.com

+1 917 731 5734        

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